Why public dissemination of science matters: a manifesto

Communicating science to the public takes time away from busy research careers. So why would you do it? I here offer six reasons. First, we owe that understanding to the people who fund our experiments, the taxpaying public. Second, we can leverage our skills as scientists to inspire critical thinking in public and political dialog. Third, researchers are optimally positioned to stem the flow of scientific misinformation in the media. Fourth, we can explain the ways and the means by which science can (and cannot) improve law and social policy. Fifth, it is incumbent upon us to explain what science is and is not: while it is a way of thinking that upgrades our intuitions, it also comes with a deep understanding of (and tolerance for) uncertainty. Finally, we find ourselves in the pleasurable position of being able to share the raw beauty of the world around us-and in the case of neuroscience, the world inside us. I suggest that scientists are optimally stationed to increase their presence in the public sphere: our training positions us to synthesize large bodies of data, weigh the evidence, and communicate with nuance, sincerity and exactitude.