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Automated coaching to help parents increase their children's brushing frequency: an exploratory trial
R Hurling1, J P Claessen, J Nicholson
1Unilever Research, Colworth, Bedford, UK. bob.hurling@unilever.com
Unlabelled:
Advances in digital communication, such as the internet, now provide a cost effective channel to reach and help families struggling to establish good oral hygiene in their homes. This paper describes a novel internet based oral hygiene intervention whose design draws from advances in social cognitive models of behaviour change. Intervention components included role-modelling cartoons for children, a guide for parents on using rewards, a personalised plan with clear steps, tips to follow and a weekly 10-minute review of progress.
Objective:
To evaluate the efficacy of the online coaching programme; specifically we expected that those in the intervention group would brush their teeth more frequently during the intervention period than those in the control group.
Basic Research Design:
An exploratory trial using a randomised controlled parallel approach.
Participants:
Children aged 5 to 9 years from 44 families (23 control and 21 intervention).
Main Outcome Measure:
An objective monitoring of tooth brushing.
Results:
In the 3-week intervention period, children from families assigned to the coaching programme brushed their teeth 38% more often than those in the control group.
Conclusions:
The programme was effective in a number of respects. Opportunities for further research are discussed, including the need to create a more engaging system and so increase compliance.
