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Related Concept Videos

Strategies of Self-Presentation I: Strategic Self-Presentation01:12

Strategies of Self-Presentation I: Strategic Self-Presentation

Strategic self-presentation refers to individuals' intentional efforts to influence how others perceive them. This process is employed in various social and professional settings, such as job interviews, dating, politics, and legal contexts, where individuals seek to shape impressions to gain social or material advantages. While people generally present themselves in ways that align with their authentic characteristics, external factors, such as cognitive load, can hinder their ability to...
Processes of Self-Presentation01:29

Processes of Self-Presentation

Effective self-presentation is a central component of social interaction and identity construction. It relies on the dynamic processes of defining the situation and engaging in self-disclosure. These mechanisms help individuals navigate social context expectations and manage how others perceive them, fostering mutual understanding and relationship development.Defining the SituationSocial situations are shaped by collectively understood frames—a set of widely understood rules or conventions...
Self-Presentation01:25

Self-Presentation

Self-presentation is a fundamental aspect of social interaction, shaping both how others perceive individuals and how they view themselves. This dynamic process influences behaviors in various social settings, often leading people to adjust their appearance, speech, and demeanor to align with their desired identity. While self-presentation can be deliberate or unconscious, it plays a critical role in interpersonal relationships and self-perception.Forms of Self-PresentationSelf-presentation can...
Parkinson Disease l: Introduction01:24

Parkinson Disease l: Introduction

Parkinson’s disease is a chronic, progressive neurodegenerative disorder that primarily affects movement. It is characterized by motor symptoms such as resting tremors, muscle rigidity, bradykinesia (slowness of movement), and postural instability. Patients may notice hand tremors at rest, stiffness during movement, or a shuffling gait. In addition to motor features, non-motor symptoms include sleep disturbances, mood and behavioral changes, constipation, and cognitive impairment, all of which...
Social Scripts02:10

Social Scripts

People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter), the opening...
Methods of Documentation III: PIE01:21

Methods of Documentation III: PIE

Problem-intervention-evaluation (PIE) is a systematic approach to documentation used in healthcare settings for clinical decision-making and patient care planning. It is a structured approach to organizing patient data based on problems, interventions, and evaluations. Here's a breakdown of its key features and considerations:

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Related Experiment Video

Updated: May 9, 2026

Evaluating Therapeutic Interventions in the SHIP-deficient Mouse Model of Crohn Disease-like Ileitis and Fibrosis
09:44

Evaluating Therapeutic Interventions in the SHIP-deficient Mouse Model of Crohn Disease-like Ileitis and Fibrosis

Published on: October 14, 2025

Interview with Lisa Shipley. Interviewed by Lisa Parks.

Lisa Shipley

    Bioanalysis
    |August 3, 2013
    PubMed
    Summary

    Lisa Shipley leads preclinical and clinical ADME activities and biomarker assay development at Merck. Her extensive experience spans drug disposition, pharmacokinetics, and pharmacodynamics from discovery to post-launch.

    Area of Science:

    • Pharmacology and Toxicology
    • Drug Metabolism
    • Bioanalysis

    Background:

    • Lisa Shipley holds a doctoral degree in Pharmacology and Toxicology.
    • She has over 20 years of experience at Eli Lilly and Company.
    • Shipley has held leadership roles in Lean Six Sigma and Drug Disposition, PK/PD, and Trial Simulations.

    Discussion:

    • Shipley is responsible for preclinical and clinical ADME (Absorption, Distribution, Metabolism, Excretion) activities.
    • She oversees molecular biomarker assay development at Merck Research Laboratories.
    • Her role supports programs from discovery through post-product launch.

    Key Insights:

    • Expertise in pharmacokinetics, pharmacodynamics, and drug metabolism is crucial for drug development.
    • Effective management of ADME activities and biomarker assays ensures successful program progression.

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    Published on: October 14, 2025

    Live-cell Imaging of Single-Cell Arrays (LISCA) - a Versatile Technique to Quantify Cellular Kinetics
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  • A strong foundation in pharmacology and toxicology informs strategic decision-making.
  • Outlook:

    • Continued advancements in ADME and biomarker strategies will accelerate drug development timelines.
    • Cross-functional leadership in drug disposition and PK/PD is essential for optimizing clinical trial simulations.
    • The integration of molecular biomarker assays enhances precision medicine approaches.