Biases in evaluation of neutral words due to motor compatibility effect

This study aims to demonstrate the effect of action fluency on emotional evaluation, specifically to show that neutral words can be evaluated positively or negatively depending on motor activity and evaluative setting. Right-handers naturally tend to associate positive (negative) valence to the right (left) part of space (Casasanto, 2009). We extend these associations to lateralized behaviors by studying the combined effect of motor fluency of lateral arm movements and the evaluative scale on the subjective evaluation of neutral words. Three experiments evidenced that, for right-handers, the realization of fluent rightward arm movements and the use of an evaluative scale congruent with their valence/laterality associations (left negative, right positive) led to a positive evaluation of neutral words, while non-fluent leftward movements and an incongruent scale led to a negative evaluation. This study demonstrates that emotion-action associations are experience-based, and influenced by functional and situational constraints.