Adaptive memory: the mnemonic value of animacy.

James S Nairne1, Joshua E VanArsdall, Josefa N S Pandeirada

  • 11Department of Psychological Sciences, Purdue University.

Psychological Science
|August 8, 2013
PubMed
Summary

Animacy, the distinction between living and nonliving things, significantly impacts memory recall. Animate words are remembered better than inanimate words, highlighting animacy as a key factor in retention.

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