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The consumer-provider relationship in the dental industry
Andrew S Griffith1, Russell Abratt
1Department of Accounting, Hagan School of Business, Iona College, New Rochelle, New York 10801, USA. agriffith@iona.edu
Health Marketing Quarterly
|August 9, 2013
Summary
Consumer trust and commitment are key factors in the patient-dentist relationship. This study models the complex dynamics and influences within this professional connection.
Area of Science:
- Dental care
- Patient-provider relationships
- Consumer psychology
Background:
- The patient-dentist relationship is complex and under-researched.
- Understanding consumer trust and commitment is crucial in healthcare settings.
- Existing models often overlook the nuances of dental service provider interactions.
Purpose of the Study:
- To explore the intricate factors influencing the consumer-dental professional relationship.
- To introduce a novel interaction model for this specific professional dynamic.
- To provide a framework for understanding patient trust and commitment in dentistry.
Main Methods:
- Qualitative analysis of existing literature on consumer behavior and healthcare relationships.
- Development of a conceptual interaction model based on established relationship theories.
- Synthesis of factors influencing trust and commitment in a dental context.
Main Results:
- Identified trust and commitment as primary drivers in the patient-dentist dynamic.
- The proposed model illustrates the multifaceted nature of this professional relationship.
- Key influences such as communication, perceived competence, and empathy were highlighted.
Conclusions:
- The patient-dentist relationship is significantly shaped by consumer trust and commitment.
- The developed interaction model offers a comprehensive view of this dynamic.
- Further research is warranted to empirically validate and refine the proposed model.
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