Related Experiment Video
Updated: May 9, 2026

Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats
Published on: March 17, 2019
Enhancing inhibition: how impulsivity and emotional activation interact with different implementation intentions
Christina Burkard1, Lucien Rochat, Martial Van der Linden
1Cognitive Psychopathology and Neuropsychology Unit, University of Geneva, boulevard du Pont-d'Arve 40, 1205 Genève, Switzerland.
Implementation intentions improve self-regulation by linking cues to actions. All forms of implementation intentions aided individuals with high urgency, but only during low emotional activation, showing no difference between verbal, visual, or combined strategies.
Area of Science:
- Cognitive Psychology
- Behavioral Science
Background:
- Implementation intentions enhance self-regulation by forming cue-action links.
- The comparative effectiveness of verbal versus visual implementation intentions is unclear.
- Previous research indicated implementation intentions are ineffective for highly impulsive individuals (high urgency), particularly in emotional states.
Purpose of the Study:
- To compare the efficacy of verbal, visual, and combined implementation intentions on a computerized inhibition task.
- To investigate the moderating role of impulsivity (high urgency) and emotional activation on implementation intention effectiveness.
Main Methods:
- Participants completed a computerized inhibition task.
- Verbal, visual, and combined implementation intention conditions were compared.
- Impulsivity (urgency) and emotional activation levels were assessed.
Main Results:
- All implementation intention types significantly improved inhibition performance in high-urgency participants.
- This improvement was contingent on low emotional activation.
- No significant differences were found between the verbal, visual, and combined implementation intention groups.
Conclusions:
- Implementation intentions are effective for enhancing self-control in high-urgency individuals under low emotional load.
- The modality (verbal, visual, combined) of implementation intentions does not influence their efficacy in this context.
- Future research should consider emotional context when examining implementation intention effectiveness.
Related Concept Videos
The Influence of Cognition on Affect
The Influence of Affect on Cognition
Reason and Intuition
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Managing Impressions
Introspection

