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Promoting "low T": a medical writer's perspective.

Stephen R Braun1

  • 1Braun Medical Media, Amherst, Massachusetts.

JAMA Internal Medicine
|August 14, 2013
PubMed
Summary
This summary is machine-generated.

Despite transparency improvements, pharmaceutical companies still use subtle marketing tactics. They fund continuing medical education and patient materials to promote their products, influencing perceptions through selective information.

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Area of Science:

  • Medical Marketing
  • Pharmaceutical Industry Ethics
  • Health Communication

Background:

  • Progress in transparency regarding funding and conflicts of interest has been made.
  • However, drug companies retain methods for subtle and effective product marketing.

Purpose of the Study:

  • To examine the continued subtle marketing strategies employed by pharmaceutical companies.
  • To analyze the influence of industry funding on medical education and patient materials.

Main Methods:

  • Analysis of funding sources for continuing medical education (CME) programs.
  • Review of content in industry-funded "consensus" panels.
  • Evaluation of patient education materials for selective information and bias.

Main Results:

  • Continuing medical education programs remain company-funded, linking educational content to product promotion.
  • "Consensus" panels are also industry-funded, potentially biasing messages.
  • Patient education materials, though factually accurate, may omit information or highlight selected facts to align with funder interests.

Conclusions:

  • Pharmaceutical companies continue to utilize subtle marketing strategies despite increased transparency.
  • Industry funding of educational and patient materials poses a risk of biased information dissemination.
  • Omission and selective inclusion of facts are key tactics in shaping attitudes towards pharmaceutical products.