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Related Concept Videos

Communication01:03

Communication

Communication between two animals occurs when one animal transmits an information signal that causes a change in the animal that receives the information. Organisms communicate with one another in a host of different ways. Signals can be auditory, chemical, visual, tactile, or a combination of these. Communication is a critical behavioral adaptation that promotes survival, growth, and reproduction.
Communication01:28

Communication

Sharing information, concepts, and emotions to foster mutual understanding is communication. The sender, recipient, and transaction must be considered in this manner. The sender is the person who shares the message, the recipient is the person who receives and understands the message, and the transaction is the method used to deliver the message and the variables that affect the communication's context and surroundings. The nurse-client connection is built on therapeutic communication.
Within...
Strategies for Assessing and Addressing Confounding01:25

Strategies for Assessing and Addressing Confounding

Confounding is a critical issue in epidemiological studies, often leading to misleading conclusions about associations between exposures and outcomes. It occurs when the relationship between the exposure and the outcome is mixed with the effects of other factors that influence the outcome. Given that, addressing confounding is of high importance for drawing accurate inferences in research.
Confounding can be addressed at both the design phase of a study and through analytical methods after data...
The Scientific Method01:32

The Scientific Method

The scientific method is a detailed, empirical problem-solving process used by biologists and other scientists. This iterative approach involves formulating a question based on observation, developing a testable potential explanation for the observation (called a hypothesis), making and testing predictions based on the hypothesis, and using the findings to create new hypotheses and predictions.
Generally, predictions are tested using carefully-designed experiments. Based on the outcome of these...
The Scientific Method02:40

The Scientific Method

Research is what makes the difference between facts and opinions. Facts are observable realities, and opinions are personal judgments, conclusions, or attitudes that may or may not be accurate. In the scientific community, facts can be established only using evidence collected through empirical research.
The Scientific Method03:50

The Scientific Method

Chemistry is an empirical science. Scientists often pose questions to understand the chemistry in everyday life and seek answers to these questions. To achieve this, scientists follow a definitive series of steps that together make up the Scientific Method. This approach involves making observations, asking questions, building a hypothesis, conducting experiments, analyzing results, and forming a conclusion.

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Involving Individuals with Developmental Language Disorder and Their Parents/Carers in Research Priority Setting
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Assessing what to address in science communication.

Wändi Bruine de Bruin1, Ann Bostrom

  • 1Centre for Decision Research, Leeds University Business School, Leeds LS2 9JT, United Kingdom. w.bruinedebruin@leeds.ac.uk

Proceedings of the National Academy of Sciences of the United States of America
|August 15, 2013
PubMed
Summary

Scientific experts can improve public understanding of complex issues by using mental models research. This involves interviewing audiences to identify knowledge gaps and preferred language, leading to more effective science communication.

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Area of Science:

  • Science communication
  • Public understanding of science
  • Decision-making research

Background:

  • Public engagement with science requires clear, accurate communication materials.
  • Effective science communication is crucial for informed decision-making on topics like climate change and vaccinations.
  • Current communication strategies often fail due to a lack of understanding of audience knowledge and language.

Purpose of the Study:

  • To introduce scientific experts to mental models research for improving science communication.
  • To guide experts in understanding audience beliefs, knowledge gaps, and preferred terminology.
  • To enhance the design of science communication materials for better public comprehension and informed decision-making.

Main Methods:

  • Conducting interviews to characterize audience mental models and identify misconceptions.
  • Utilizing audience-preferred wording to bridge communication gaps.
  • Designing follow-up surveys to assess belief prevalence and their relationship with behaviors.

Main Results:

  • Mental models research reveals audience-specific knowledge gaps and misconceptions.
  • Identifying preferred audience language facilitates more accessible scientific explanations.
  • This approach enables the design of targeted communication strategies.

Conclusions:

  • Integrating mental models research into communication strategies significantly improves public understanding.
  • This method empowers individuals to make more informed decisions on complex scientific issues.
  • Findings are applicable across diverse scientific domains, enhancing communication effectiveness.