Related Experiment Video
Updated: May 8, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Neural responses to unfairness and fairness depend on self-contribution to the income
Xiuyan Guo1, Li Zheng1, Xuemei Cheng1
1Shanghai Key Laboratory of Magnetic Resonance and School of Psychology and Cognitive Science, East China Normal University, North Zhongshan Road 3663, Shanghai, SH 200062, China, School of Psychology and Cognitive Science, East China Normal University, North Zhongshan Road 3663, Shanghai, SH 200062, China, Shanghai Key Laboratory of Magnetic Resonance and Department of Physics, East China Normal University, North Zhongshan Road 3663, Shanghai, SH 200062, China, and Department of Psychology, Fudan University, Handan Road 220, Shanghai, SH 200433, China.
Abstract:
Self-contribution to the income (individual achievement) was an important factor which needs to be taken into individual's fairness considerations. This study aimed at elucidating the modulation of self-contribution to the income, on recipient's responses to unfairness in the Ultimatum Game. Eighteen participants were scanned while they were playing an adapted version of the Ultimatum Game as responders. Before splitting money, the proposer and the participant (responder) played the ball-guessing game. The responder's contribution to the income was manipulated by both the participant's and the proposer's accuracy in the ball-guessing game. It turned out that the participants more often rejected unfair offers and gave lower fairness ratings when they played a more important part in the earnings. At the neural level, anterior insula, anterior cingulate cortex, dorsolateral prefrontal cortex and temporoparietal junction showed greater activities to unfairness when self-contribution increased, whereas ventral striatum and medial orbitofrontal gyrus showed higher activations to fair (vs unfair) offers in the other-contributed condition relative to the other two. Besides, the activations of right dorsolateral prefrontal cortex during unfair offers showed positive correlation with rejection rates in the self-contributed condition. These findings shed light on the significance of self-contribution in fairness-related social decision-making processes.
Related Concept Videos
Equity Theory
Self-Serving Bias
Fundamental Attribution Error
Motivational Bias
Sources of Self-Esteem III: Social Comparison
Egoism and Altruism
