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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Engaging purchasers in value improvement
1Navigant Consulting, Inc, Chicago, USA. mnugent@navigantconsulting.com
Abstract:
Health systems that wish to engage employers and other healthcare purchasers directly in initiatives to improve health should consider a number of steps, including: Setting a reasonable goal around a critical mass of covered lives the health system could attract and maintain through such an approach. Finding likeminded customers and partners. Anticipating competitive responses from the market. Creating a distinctive brand.
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