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Related Experiment Video

Updated: May 8, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Marketing technology in macroeconomics.

Kenichi Tamegawa¹

¹School of Commerce, Meiji University, 1-1 Kanda-Surugadai, Chiyoda-ku, Tokyo, 101-8301 Japan.

|August 21, 2013

Summary

This study introduces marketing technology into economic models, finding that improved matching technology boosts both output and consumption. This research highlights the economic impact of enhanced marketing strategies.

Area of Science:

Economics
Macroeconomic Modeling
Marketing Science

Background:

Dynamic stochastic general equilibrium (DSGE) models are foundational in macroeconomics.
Incorporating marketing frictions into DSGE models is an emerging area of research.
Understanding the impact of marketing technology on economic performance is crucial.

Purpose of the Study:

To integrate marketing technology into a DSGE model.
To analyze the economic effects of matching frictions in consumption.
To quantify the impact of marketing technology improvements on key economic variables.

Main Methods:

Development of a DSGE model with a consumption matching friction.
Characterization of matching technology as a key component of marketing technology.

Keywords:

DSGE modeling Marketing Matching friction

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Simulation analysis to assess the effects of technology shocks.

Main Results:

A positive shock to matching technology (marketing technology) was simulated.
The simulation confirmed that such shocks lead to increased output.
The simulation also confirmed that consumption levels rise following the shock.

Conclusions:

Marketing technology, modeled as matching technology, has a significant positive impact on economic output and consumption.
Improvements in matching efficiency can stimulate economic activity.
The study provides a framework for analyzing marketing technology within macroeconomic models.