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Student engagement in pharmacology courses using online learning tools
Abdullah Karaksha1, Gary Grant, Shailendra Anoopkumar-Dukie
1School of Pharmacy, Griffith University, Queensland, Australia.
Student engagement with online pharmacology e-tools increased significantly after implementing a marketing strategy. Frequent reminders and announcements were key to boosting student use of these supplemental learning resources.
Area of Science:
- Pharmacology education
- Educational technology
Background:
- E-tools offer interactive learning materials for pharmacology.
- Student engagement with supplemental e-tools can be challenging.
Purpose of the Study:
- To assess factors influencing student engagement with e-tools in pharmacology courses.
- To evaluate the effectiveness of a marketing strategy on e-tool utilization.
Main Methods:
- 148 e-tools were implemented for third-year pharmacy students over two semesters.
- Student engagement was measured via surveys and usage statistics.
- A marketing strategy involving reminders was introduced in the second semester.
Main Results:
- Initial e-tool use was low due to lack of awareness and interest.
- E-tool usage significantly increased in the second semester (p<0.001) after implementing reminders.
- A "marketing strategy" with e-mail reminders and motivation improved engagement.
Conclusions:
- Online learning resources require active promotion to enhance student engagement.
- A strategic marketing approach, including regular communication, is crucial for the success of supplemental educational technologies.
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