Web 2.0 and health 2.0: are you in?

With over 6 billion web pages, over $100 billion in online sales every year in the U.S. alone and the average growth rate of online purchasing exceeding 26% over the last 5 years, the Internet is a powerful business tool. Today's shopper sees your actual pharmacy location and your Internet presence as one and the same. One study showed that 82% of the consumers surveyed who had a single frustrating experience online with a retailer would not return to the site for future dealings. A bad experience online made 28% of those surveyed unlikely to return to the retail location of the business, and over 55% said a bad online experience would have a negative impact on their overall opinion of the retailer. Web 2.0 refers to the social networking applications of the internet, Health 2.0 to its special health applications. Taking your Internet presence to the 2.0 level must be balanced with all of the other demands you are facing-but be aware that it's happening all around you.