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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Reactions of adult smokers and former smokers to current US warning labels

Michelle O'Hegarty1, Linda L Pederson, Katherine J Asman

  • 1Centers for Disease Control and Prevention, Atlanta, GA, USA. mohegarty@cdc.gov

American Journal of Health Behavior
|August 30, 2013
PubMed
Abstract

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