[The role of the Internet in eliminating infectious diseases. Managing perceptions and misperceptions of vaccination]

The World Health Organization (WHO) has declared the elimination of measles as a global goal. According to the WHO, one critical challenge for countries such as Germany is managing perceptions and misperceptions about vaccination. Criticism and misinformation about vaccines are widespread, e.g., on the Internet, and they support the development of misperceptions, vaccine hesitancy, and fear. By contrast, owing to vaccination the actual incidence of measles is low and hardly anyone is familiar with measles as a severely infectious disease. This may lead to the incorrect perception of measles as a harmless children's disease. Education on the risks of infection and of vaccination should therefore be combined with effective debunking of misperceptions, both of which should govern the management of perceptions and misperceptions.

The objective of this contribution is to propose and discuss several approaches with respect to the Janus-like role of the Internet: On the one hand, it serves as a source of anti-vaccination misinformation and is therefore responsible for the development of misperceptions. On the other hand, it can serve as the ideal platform for health agencies to educate the public and to debunk misinformation.

This contribution suggests how an effective management of perceptions and misperceptions can take place on different levels of communication and how the Internet may be actively used to reach this goal. A collection of Internet links for patients and health-care personnel are recommended.