Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

First Impression01:09

First Impression

First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
Cognitive Development During Adulthood01:30

Cognitive Development During Adulthood

Cognitive development continues throughout adulthood, undergoing significant shifts across early, middle, and late stages. Individual transition occurs from adolescent idealism to pragmatic and adaptable thinking in early adulthood. During this period, individuals learn to integrate personal beliefs with the recognition that other perspectives are equally valid. Exposure to the complexities of modern society, diverse experiences, and higher education contribute to this adaptive thought process,...
Managing Impressions01:19

Managing Impressions

Impression management encompasses individuals' deliberate efforts to shape how others perceive them during social interactions. This behavior is often employed to conform to social norms, secure approval, or pursue specific goals. While it involves selective self-presentation, it is not necessarily deceptive; individuals frequently present authentic aspects of themselves that align with situational demands.Common strategies include:Ingratiation: where individuals use flattery or agreeableness...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Strength of social episodic memory influences subsequent social decisions.

Memory (Hove, England)·2026
Same author

Political partisanship and perceived partisan threat relate to simple trust decisions.

Cognitive research: principles and implications·2026
Same author

A response time model of the three-choice Mnemonic Similarity Task provides stable, mechanistically interpretable individual-difference measures.

Frontiers in human neuroscience·2024
Same author

Memory as a foundation for approach and avoidance decisions: A fertile area for research.

Memory & cognition·2024
Same author

Lower constraint testing enhances the testing effect for some contextual details but not others.

Brain and behavior·2024
Same author

Attractiveness Differentially Affects Direct Versus Indirect Face Evaluations in Two Cultures.

Evolutionary psychology : an international journal of evolutionary approaches to psychology and behavior·2023

Related Experiment Video

Updated: May 8, 2026

A Method for Investigating Age-related Differences in the Functional Connectivity of Cognitive Control Networks Associated with Dimensional Change Card Sort Performance
09:01

A Method for Investigating Age-related Differences in the Functional Connectivity of Cognitive Control Networks Associated with Dimensional Change Card Sort Performance

Published on: May 7, 2014

Valence-based age differences in medial prefrontal activity during impression formation.

Brittany S Cassidy1, Eric D Leshikar, Joanne Y Shih

  • 1a Department of Psychology , Brandeis University , Waltham , MA , USA.

Social Neuroscience
|September 4, 2013
PubMed
Summary

Older adults show a neural shift towards positive social information, unlike younger adults who focus on negative information. This age-related difference in medial prefrontal cortex (mPFC) activity highlights valence-dependent processing in socio-cognitive tasks.

More Related Videos

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation
14:04

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation

Published on: August 26, 2011

Measurement of Fronto-limbic Activity Using an Emotional Oddball Task in Children with Familial High Risk for Schizophrenia
13:08

Measurement of Fronto-limbic Activity Using an Emotional Oddball Task in Children with Familial High Risk for Schizophrenia

Published on: December 2, 2015

Related Experiment Videos

Last Updated: May 8, 2026

A Method for Investigating Age-related Differences in the Functional Connectivity of Cognitive Control Networks Associated with Dimensional Change Card Sort Performance
09:01

A Method for Investigating Age-related Differences in the Functional Connectivity of Cognitive Control Networks Associated with Dimensional Change Card Sort Performance

Published on: May 7, 2014

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation
14:04

Brain Imaging Investigation of the Neural Correlates of Emotion Regulation

Published on: August 26, 2011

Measurement of Fronto-limbic Activity Using an Emotional Oddball Task in Children with Familial High Risk for Schizophrenia
13:08

Measurement of Fronto-limbic Activity Using an Emotional Oddball Task in Children with Familial High Risk for Schizophrenia

Published on: December 2, 2015

Area of Science:

  • Neuroscience
  • Cognitive Psychology
  • Social Neuroscience

Background:

  • Age-related changes in medial prefrontal cortex (mPFC) activity during socio-cognitive tasks are inconsistent, showing both equivalence and under-recruitment.
  • Previous research indicates that younger adults show increased ventral mPFC activity for negative emotional images, while older adults show increased activity for positive images.

Purpose of the Study:

  • To investigate if this valence-dependent, age-related neural response extends to the social task of forming impressions.
  • To clarify inconsistencies in the literature regarding age differences in socio-cognitive task performance.

Main Methods:

  • Functional magnetic resonance imaging (fMRI) was used to measure brain activity.
  • Participants intentionally formed impressions of positive and negative face-behavior pairs.
  • Brain activity was analyzed during impression formation in anticipation of a memory task.

Main Results:

  • Valence-based reversals in neural activity were observed in the medial prefrontal cortex (mPFC) and posterior cingulate cortex.
  • Younger adults exhibited increased mPFC activity when forming negative impressions.
  • Older adults showed greater mPFC recruitment when forming positive impressions.

Conclusions:

  • Results suggest an age-related shift towards prioritizing positive social information, reflected in neural recruitment for impression formation.
  • The findings indicate a valence-dependent shift in neural response to socio-cognitive stimuli, rather than a general age-related decline in activity.
  • This study helps reconcile prior inconsistencies in the literature on aging and socio-cognitive processing.