The number of fatalities drives disaster aid: increasing sensitivity to people in need
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Published on: December 25, 2021
Ioannis Evangelidis1, Bram Van den Bergh
1Department of Marketing Management, Rotterdam School of Management, Erasmus University.
Abstract:
In the studies reported here, an analysis of financial donations in response to natural disasters showed that the amount of money allocated for humanitarian aid depends on the number of fatalities but not on the number of survivors who are affected by the disaster (i.e., the actual beneficiaries of the aid). On the basis of the experimental evidence, we discuss the underlying cause and provide guidelines to increase sensitivity to people in need.
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