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Prosocial bonuses increase employee satisfaction and team performance
Lalin Anik1, Lara B Aknin, Michael I Norton
1Marketing Department, Fuqua School of Business, Duke University, Durham, North Carolina, United States of America.
Prosocial bonuses, where employees spend bonuses on others, boost employee happiness and team performance. This simple shift from self-focus to other-focus benefits both employees and organizations.
Area of Science:
- Organizational Behavior
- Social Psychology
- Behavioral Economics
Background:
- Traditional employee bonuses often focus on individual gain.
- The impact of prosocial spending on employee well-being and organizational outcomes is under-explored.
- Understanding novel incentive structures is crucial for enhancing workplace dynamics.
Purpose of the Study:
- To investigate the effects of prosocial bonuses on employee happiness, satisfaction, and performance.
- To determine if shifting bonus allocation from self-spending to spending on others yields measurable benefits.
- To explore the applicability of prosocial bonuses across different industries and cultures.
Main Methods:
- Conducted three field studies involving employees at an Australian bank, Canadian sports teams, and Belgian pharmaceutical sales teams.
- Experiment 1: Provided employees with prosocial bonuses in the form of charitable donations.
- Experiments 2a & 2b: Provided bonuses for team-based prosocial expenditures among teammates.
Main Results:
- Prosocial bonuses in the form of charitable donations increased employee happiness and satisfaction.
- Prosocial bonuses spent on teammates led to improved performance in both sports and sales teams.
- A shift in bonus focus from self to others demonstrated significant positive impacts.
Conclusions:
- Prosocial bonuses represent a novel and effective strategy for enhancing employee well-being and organizational performance.
- Encouraging employees to spend bonuses on others can foster greater job satisfaction and team effectiveness.
- Organizations can achieve measurable benefits by implementing minor adjustments to bonus structures.
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