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Related Experiment Video

Updated: May 7, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Development of StopAdvisor: A theory-based interactive internet-based smoking cessation intervention.

Susan Michie¹, Jamie Brown, Adam W A Geraghty

¹UCL Medical School and Division of Psychology and Language Sciences, University College London, London, UK ; NHS Centre for Smoking Cessation and Training, London, UK.

Translational Behavioral Medicine

|September 28, 2013

Summary

This study developed StopAdvisor, an interactive website for smoking cessation. It integrates behavioral science and web design for effective, incremental behavior change technology.

Keywords:

Internet-based Smoking cessation intervention Theory-based Website

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Area of Science:

Digital Health
Behavioral Science
Web Development

Background:

Internet-based behavior-change interventions show variable effectiveness.
Advancing digital health requires incremental development based on established principles.
Small effect sizes in current interventions necessitate improved methodologies.

Purpose of the Study:

To report the development of StopAdvisor, an interactive smoking cessation website.
To create an effective and engaging intervention applicable across diverse user groups.
To demonstrate a systematic approach for building incremental behavior change technology.

Main Methods:

Informed by PRIME theory, empirical evidence, web design expertise, and user testing.
Developed using the open-source LifeGuide platform for optimization and collaboration.
Synthesized 19 theoretical propositions, 33 behavior change techniques, 26 web design principles, and 9 user-testing principles.

Main Results:

The development process integrated multiple evidence-based components.
The StopAdvisor website was created using a transparent and systematic methodology.
The LifeGuide platform facilitates collaborative development and iterative refinement.

Conclusions:

A systematic, theory-driven approach within an open-source platform enables incremental technology development.
This methodology supports multi-phase optimization of digital behavior change interventions.
StopAdvisor exemplifies a foundation for advancing the science and technology of behavior change.