Neoclassic drug discovery: the case for lead generation using phenotypic and functional approaches

Jonathan A Lee1, Ellen L Berg

  • 11Quantitative and Structural Biology, Lilly Research Laboratories, Eli Lilly and Company, Indianapolis, IN, USA.

Summary

Phenotypic drug discovery (PDD) is regaining favor in pharmaceuticals, outperforming target-based drug discovery (TDD) in identifying novel drugs. This shift emphasizes physiology-based approaches over genomics-driven strategies.

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