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What the newspapers say about medication adherence: a content analysis
Nicola A Goodfellow1, Basima A Almomani, Ahmed F Hawwa
1Clinical and Practice and Research Group, School of Pharmacy, Queen's University Belfast, 97 Lisburn Road, Belfast BT9 7BL, Northern Ireland. j.mcelnay@qub.ac.uk.
BMC Public Health
|October 4, 2013
Summary
Newspaper coverage of medication adherence is limited and often poor quality, despite its importance. Media potential to educate the public on adherence is currently unrealized.
Area of Science:
- Health communication
- Media studies
- Pharmaceutical sciences
Background:
- Medication adherence is crucial for healthcare professionals.
- The newsprint media is a significant source of health information.
- Little is known about newspaper coverage of medication adherence.
Purpose of the Study:
- To investigate UK and US newsprint media coverage of medication adherence.
- To compare the content and frequency of articles on medication adherence between the UK and US.
- To assess the quality of reporting on medication adherence in newspapers.
Main Methods:
- Content analysis of 181 UK and 181 US newspaper articles from 2004-2011.
- Searched the Nexis®UK database for articles referencing medication adherence.
- A second researcher validated coding for 15% of articles to ensure inter-rater reliability.
Main Results:
- Newspaper articles on medication adherence did not increase in frequency, unlike scientific literature.
- UK articles focused on adherence benefits; US articles highlighted elderly and CNS disease adherence issues.
- Patient factors were common barriers, while medication factors were facilitators; HIV/AIDS was the most cited disease.
- 62% of newspaper articles demonstrated poor quality reporting on medication adherence.
Conclusions:
- Newspaper media coverage of medication adherence is inadequate.
- The media's potential to educate the public on medication adherence is not being met.
- Improved media reporting is needed to enhance public understanding of adherence importance.
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