Comparison of averaging and regression techniques for estimating Event Related Potentials

The traditional method of estimating an Event Related Potential (ERP) is to take the average of signal epochs time locked to a set of similar experimental events. This averaging method is useful as long as the experimental procedure can sufficiently isolate the brain or non-brain process of interest. However, if responses from multiple cognitive processes, time locked to multiple classes of closely spaced events, overlap in time with varying inter-event intervals, averaging will most likely fail to identify the individual response time courses. For this situation, we study estimation of responses to all recorded events in an experiment by a single model using standard linear regression (the rERP technique). Applied to data collected during a Rapid Serial Visual Presentation (RSVP) task, our analysis shows: (1) The rERP technique accounts for more variance in the data than averaging when individual event responses are highly overlapping; (2) the variance accounted for by the estimates is concentrated into a fewer ICA components than raw EEG channel signals.