The use of alternative preference elicitation methods in complex discrete choice experiments.

Hong Il Yoo1, Denise Doiron

  • 1School of Economics, University of New South Wales, Australia; Durham University Business School, Durham University, United Kingdom.

Summary

Respondents in a nursing job study valued financial benefits more in complex choices. This preference for pecuniary over non-pecuniary gains was not solely due to cognitive load.

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