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Determining Pain Detection and Tolerance Thresholds Using an Integrated, Multi-Modal Pain Task Battery
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Computer-delivered social norm message increases pain tolerance.

Kim Pulvers1, Jacquelyn Schroeder, Eleuterio F Limas

  • 1Department of Psychology, California State University San Marcos, 333 S. Twin Oaks Valley Rd, San Marcos, CA, 92096, USA, kpulvers@csusm.edu.

Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine
|October 23, 2013
PubMed
Summary

Social norms significantly increase pain tolerance and pain threshold. A brief, computer-delivered social norm message demonstrated this effect in healthy young adults, highlighting the power of social influence on pain perception.

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Area of Science:

  • Psychology
  • Pain Research
  • Social Psychology

Background:

  • Limited experimental research exists on social determinants influencing pain tolerance.
  • Understanding social factors can offer novel approaches to pain management.

Purpose of the Study:

  • To investigate the efficacy of a brief, computer-delivered social norm message in enhancing pain tolerance.
  • To assess the impact of social norms on pain perception in a controlled experimental setting.

Main Methods:

  • A randomized controlled trial involving 260 healthy young adults was conducted.
  • Participants were assigned to receive either standard instructions or instructions augmented with a social norm message about typical performance.
  • The study employed a 2x2 factorial design (social norm x challenge) using a cold pressor test, stratified by gender.

Main Results:

  • A social norm message significantly increased pain tolerance (p < .001) and pain threshold (p = .002).
  • No significant differences in pain intensity were observed between groups (p > .05).
  • No interactions were found between the social norm condition and gender on any outcome measures (p > .05).

Conclusions:

  • Social norms, even when delivered via a brief video message, can substantially elevate pain tolerance.
  • This study underscores the potential of social influence as a non-pharmacological intervention for pain modulation.