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Be aware of Drinkaware.

Jim McCambridge1, Kypros Kypri, Peter Miller

  • 1Faculty of Public Health and Policy, London School of Hygiene and Tropical Medicine, London, UK.

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PubMed
Summary
This summary is machine-generated.

Industry-funded organizations like Drinkaware, established by the Portman Group, influence UK alcohol policy. Public health bodies should critically assess these partnerships due to inherent conflicts of interest.

Keywords:
Alcohol industryUKcorporatepolicy

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Area of Science:

  • Public Health
  • Health Policy
  • Industry Influence

Background:

  • Drinkaware was established in the UK in 2006 as a charity.
  • Its creation followed a memorandum of understanding between the Portman Group and UK government agencies.
  • The Portman Group is an industry body with significant influence on alcohol policy.

Purpose of the Study:

  • To review international literature on industry-funded social aspect organizations.
  • To examine the activities and influence of Drinkaware.
  • To consider appropriate responses from the public health community.

Main Methods:

  • Literature review of industry social aspect organizations.
  • Analysis of Drinkaware's activities and its relationship with industry.
  • Discussion of conflicts of interest and public health responses.

Main Results:

  • Industry influence on British alcohol policy is substantial and long-standing.
  • Drinkaware, devised by the Portman Group, serves industry interests despite public health engagement.
  • Collaboration with such organizations can legitimize corporate efforts to undermine evidence-based policies.

Conclusions:

  • Working with industry bodies like Drinkaware disguises conflicts of interest.
  • These partnerships legitimize corporate strategies to avert evidence-based alcohol policies.
  • Similar industry-funded organizations globally warrant careful study.