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Infant formula samples: perinatal sources and breast-feeding outcomes at 1 month postpartum

Amanda Thurston1, Jocelyn H Bolin, Jo Carol Chezem

  • 1Departments of Family and Consumer Sciences (Ms Thurston and Dr Chezem) and Education Psychology (Dr Bolin), Ball State University, Muncie, Indiana.

The Journal of Perinatal & Neonatal Nursing
|October 30, 2013
PubMed

Insights

Infant formula samples from hospitals, doctor offices, or mail did not impact breastfeeding success at one month postpartum. This study examined formula sample sources and their link to breastfeeding outcomes in new mothers.

Area of Science:

  • Perinatal health
  • Infant nutrition
  • Maternal-infant bonding

Background:

  • Early infant feeding practices significantly influence maternal and infant health outcomes.
  • Understanding the sources of infant formula samples is crucial for assessing their potential impact on breastfeeding initiation and duration.
  • Previous research has not fully explored the association between specific formula sample distribution channels and breastfeeding success.

Purpose of the Study:

  • To identify the primary sources of infant formula samples received by expectant mothers during the perinatal period.
  • To evaluate the relationship between these formula sample sources and breastfeeding outcomes at one month postpartum.
  • To inform public health strategies regarding formula sample distribution and its potential effects on breastfeeding support.

Main Methods:

  • A cohort of expectant mothers intending to breastfeed for at least one month was recruited.
  • Infant feeding histories and sources of formula samples were collected at one month postpartum via surveys.
  • Statistical analyses, including partial correlation, were used to assess associations between formula sample sources and breastfeeding outcomes.

Main Results:

  • The majority of participants (69%) continued breastfeeding at one month postpartum.
  • Common sources of formula samples included hospitals (66%), mail (67%), and physician's offices (16%).
  • No statistically significant correlations were found between receiving formula samples from any of these sources and the likelihood of any or exclusive breastfeeding at one month postpartum.

Conclusions:

  • The distribution of infant formula samples through hospitals, physician offices, or mail did not demonstrate a significant association with breastfeeding outcomes at one month postpartum in this study population.
  • The lack of significant findings may be attributed to the study's small sample size and the specific characteristics of the participants.
  • Further research with larger, more diverse cohorts is warranted to definitively establish or refute any potential links between formula sample sources and breastfeeding success.

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