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Promoting possible alcoholism referrals.

M S Krause1, D J Ransohoff, P Cohen

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Summary
This summary is machine-generated.

Evaluating a publicity campaign for alcoholism referrals revealed significant overall increases, clearly distinguishable from seasonal trends. However, the campaign

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Area of Science:

  • Public health research
  • Health services research
  • Addiction studies

Background:

  • Intake statistics are crucial for understanding service utilization and identifying trends.
  • Publicity campaigns aim to increase service uptake but their impact must be evaluated against existing trends.
  • Alcoholism referrals present a specific area where campaign effectiveness can be studied.

Purpose of the Study:

  • To evaluate the effectiveness of a publicity campaign designed to increase alcoholism referrals.
  • To distinguish the campaign's impact from natural secular and seasonal variations in referral data.
  • To assess the campaign's influence on different referral sources.

Main Methods:

  • Analysis of intake statistics to establish baseline secular and seasonal trends.
  • Statistical evaluation of referral data to isolate the effect of the publicity campaign.
  • Comparison of referral patterns before, during, and after the campaign.

Main Results:

  • The publicity campaign demonstrated a significant aggregate effect on alcoholism referrals, clearly identifiable above seasonal fluctuations.
  • The overall increase in referrals attributed to the campaign was substantial and statistically significant.
  • Referrals from other agencies and professionals showed a less pronounced increase than anticipated.

Conclusions:

  • Publicity campaigns can effectively boost overall alcoholism referrals, even amidst seasonal variations.
  • The impact of such campaigns may be more limited on specific referral pathways, such as those from professional networks.
  • Further strategies may be needed to enhance the campaign's reach to professional referral sources.