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Updated: May 6, 2026

Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice
Published on: January 7, 2019
Promoting possible alcoholism referrals
M S Krause1, D J Ransohoff, P Cohen
1Institute for Juvenile Research, Chicago, Illinois.
Abstract:
Careful intake statistics concerning problem-types and referral sources can be used to estimate secular and seasonal trends. The effect of a publicity campaign promoting intake is superimposed upon these trends and so requires their estimation before it can be evaluated. In this study of a campaign to promote alcoholism referrals, the aggregate effect of the publicity was great enough to be confidently distinguished from a background of seasonal trends. Its effect on referrals from other agencies and professionals seems, however, more limited than one might expect.
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