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Related Experiment Video

Updated: May 6, 2026

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
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Internet and social network recruitment: two case studies.

Kathy A Johnson1, Jane Peace

  • 1University of Wisconsin - Madison, Madison, WI, US;

NI 2012 : 11Th International Congress on Nursing Informatics, June 23-27, 2012, Montreal, Canada. International Congress in Nursing Informatics (11Th : 2012 : Montreal, Quebec)
|November 8, 2013
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Recruiting participants online using social networks presents opportunities and challenges. Researchers should consider the source and purpose of social networks for effective internet-based study recruitment.

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Area of Science:

  • Health Research Methods
  • Digital Health
  • Social Network Analysis

Background:

  • Participant recruitment is a major hurdle in research.
  • The internet and social networks offer potential for broader reach.
  • Previous recruitment strategies offer insights.

Purpose of the Study:

  • To report recruitment experiences using the internet and social networks.
  • To explore factors influencing online recruitment success.

Main Methods:

  • Two research projects utilized the internet and social networks for recruitment.
  • Experiences were analyzed based on engagement strategies.

Main Results:

  • The internet and social networks provide novel avenues for participant recruitment.
  • Effectiveness may depend on the relationship with the recruitment source.
  • The specific purpose of the social network is a key consideration.

Conclusions:

  • Internet and social network recruitment strategies require careful planning.
  • Understanding the social network's context is crucial for optimizing recruitment.
  • Further research into tailored online recruitment approaches is warranted.