Incidental retention of speaker's voice

Geiselman and Bellezza (1976) concluded that any retention in memory of the sex of a speaker of verbal material is automatic. Two possible reasons for this were hypothesized: the voice-connotation hypothesis and the dual-hemisphere parallel-processing hypothesis. In Experiment 1, the to-be-remembered sentences contained either male or female agents. Incidental retention of sex of speaker did not occur. This result does not support the dual-hemisphere parallel-processing hypothesis, which indicates that retention of voice should be independent of sentence content. In Experiment 2, the sentences contained neutral agents and incidental retention of sex of speaker did occur. The results of Experiments 1 and 2 support the connotation hypothesis. The different results with regard to incidental retention of speakers's voice found in Experiments 1 and 2 were replicated in Experiment 3 using a within-subjects design. Experimemt 4 was conducted to determine if a speaker's voice does, in fact, influence the meaning of a neutral sentence. In agreement with the voice-connotation hypothesis, sentences spoken by a male were rated as having more "potent" connotations than sentences spoken by a female.