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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
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Risky choice: An examination of information acquisition behavior

J W Payne1, M L Braunstein

  • 1Graduate School of Business Administration, Duke University, 27706, Durham, North Carolina.

Memory & Cognition
|November 9, 2013
PubMed

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