Decision Making
Causes of Similarity-Dissimilarity Effect
Decision Making: Traditional Method
Factors Influencing Attraction III: Similarity
Decision Making: P-value Method
Reason and Intuition
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Updated: May 6, 2026

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
Published on: March 1, 2022
D L Medin1, R L Goldstone, A B Markman
1Psychology Department, Northwestern University, 2029 Sheridan Road, 60208-2710, Evanston, IL, medin@nwu.edu.
Decision making and similarity judgment share cognitive processes, revealing parallels in how people make choices and compare items. Understanding these shared mechanisms enhances our knowledge of human cognition.
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