Negative priming by rotated objects

Previous work has found that repeated exposure to ignored rotated objects is insufficient to allow the formation of orientation-invariant representations (Murray, 1995b). In this study, the negative priming paradigm was used to examine whether the identity of ignored rotated objects was encoded. Subjects were briefly presented with a prime followed by a probe display. One of the two overlapping drawings of objects in each display was selected for further processing, and the other was ignored. In one condition, the ignored objects were upright; in another, they were rotated 240°; and in a final condition, subjects repeatedly named the 240° objects prior to experiencing them as ignored objects in the priming task. Naming latency for the attended probe was slower when it was semantically related to the ignored prime in all conditions. The results suggest that unattended rotated objects are processed to a level of representation that is at least categorical.