Context effects and the recall of comparative sentences

Clark and Card (1969) have proposed that semantic components underlie memory for comparative (C) sentences. To test this hypothesis, six groups of 15 Ss each were given different sets of C sentences. In line with the theory, Ss tended to remember unmarked adjectives better than marked ones and positive constructions better than negatives. However, contrary to the theory, they also tended to bias their responding either toward the negative or the equative form. A two-stage theory of recall, based on the memory schema-memory trace distinction, is proposed to account for these data.