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Positive reinforcement is a powerful method for teaching new behaviors to both animals and humans. B.F. Skinner demonstrated this with his experiments using rats in a Skinner box. When a rat pressed a lever, it received a food pellet. This immediate reward encouraged the rat to repeat the behavior. This method, where a reward follows every instance of the behavior, is known as continuous reinforcement. It is highly effective for establishing new behaviors quickly.
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Related Experiment Video

Updated: May 6, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
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Delay-discounting probabilistic rewards: Rates decrease as amounts increase.

K N Kirby1, N N Maraković

  • 1Bronfman Science Center, Williams College, 01267, Williamstown, MA, kris.kirby@williams.edu.

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The delay-discounting rate decreases as the size of the delayed monetary reward increases. Males showed higher discounting rates than females in this study on actual rewards.

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Area of Science:

  • Behavioral Economics
  • Decision Science
  • Psychology

Background:

  • Delay discounting describes the tendency to devalue rewards as they are delayed.
  • Previous research often used hypothetical rewards, potentially limiting real-world applicability.
  • Understanding factors influencing delay discounting is crucial for economic and behavioral modeling.

Purpose of the Study:

  • To investigate the relationship between delay-discounting rate and monetary reward size.
  • To examine whether reward size influences the rate at which individuals discount future rewards.
  • To identify potential gender differences in delay-discounting behavior with real rewards.

Main Methods:

  • 621 subjects made choices between immediate and larger, delayed monetary rewards.
  • Rewards were actual, with participants entered into a lottery to receive their chosen reward.
  • A novel parameter estimation procedure quantified discounting rates for small, medium, and large reward sizes.

Main Results:

  • The delay-discounting rate was found to be a decreasing function of the delayed reward size (p < .0001).
  • This relationship held true regardless of whether hyperbolic or exponential discounting models were applied.
  • A significant gender difference emerged, with males exhibiting higher average discounting rates than females (p = .005).

Conclusions:

  • Monetary reward size significantly influences delay-discounting, with larger rewards being discounted less steeply.
  • The findings challenge the assumption of independence between discounting rate and reward magnitude.
  • Gender is a significant factor in delay discounting, with males showing a greater preference for immediate rewards.