Online reputation management: the first steps

Susan Gay1, Kevin Pho

  • 1InfoBrand Publishing, Inc., Bryn Mawr, PA, USA. susang1214@comcast.net

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Appearance is a multidimensional aspect of self-presentation that encompasses observable attributes such as clothing, grooming, speech, and nonverbal behavior. These elements are often strategically managed to align with socially constructed expectations in different settings. For instance, individuals tailor their appearance during job interviews, social gatherings, or athletic events to meet the perceived norms of those environments.Contextual Adaptation and Social SignalsThe research...
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