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Related Concept Videos

Impression Management Techniques III: Aligning Actions01:29

Impression Management Techniques III: Aligning Actions

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Aligning actions are communicative strategies individuals employ to maintain social harmony and preserve personal identity in the face of potential disruptions to social norms. These actions are particularly important in managing social impressions when one's behavior might be seen as inappropriate, incompetent, or morally questionable.Types of Aligning ActionsThe three principal types of aligning actions are disclaimers, accounts, and apologies.DisclaimersDisclaimers are preventive; they are...
219
Managing Impressions01:19

Managing Impressions

220
Impression management encompasses individuals' deliberate efforts to shape how others perceive them during social interactions. This behavior is often employed to conform to social norms, secure approval, or pursue specific goals. While it involves selective self-presentation, it is not necessarily deceptive; individuals frequently present authentic aspects of themselves that align with situational demands.Common strategies include:Ingratiation: where individuals use flattery or agreeableness...
220
Impression Management Techniques I: Managing Appearances01:29

Impression Management Techniques I: Managing Appearances

297
Appearance is a multidimensional aspect of self-presentation that encompasses observable attributes such as clothing, grooming, speech, and nonverbal behavior. These elements are often strategically managed to align with socially constructed expectations in different settings. For instance, individuals tailor their appearance during job interviews, social gatherings, or athletic events to meet the perceived norms of those environments.Contextual Adaptation and Social SignalsThe research...
297
Self-Presentation: Self-Monitoring and Self-Handicapping02:05

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People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about...
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First Impression01:09

First Impression

426
First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
426
Impression Management Techniques IV: Altercasting01:14

Impression Management Techniques IV: Altercasting

264
Altercasting is a strategic communication technique in which an individual imposes a specific identity or social role onto another person to influence their behavior and shape the interaction. By presuming a role—such as “responsible leader” or “patient person”—altercasting encourages the target to conform to that identity, often aligning their behavior with the expectations associated with the role. The power of this tactic lies in its subtlety; once a role...
264

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Online reputation management: the first steps.

Susan Gay1, Kevin Pho

  • 1InfoBrand Publishing, Inc., Bryn Mawr, PA, USA. susang1214@comcast.net

The Journal of Medical Practice Management : MPM
|November 16, 2013
PubMed
Summary

Patients increasingly use online searches to find doctors, making online reputation crucial for medical practices. Establishing a social media presence is key to managing this digital footprint and attracting new patients.

Area of Science:

  • Medical Practice Management
  • Digital Health
  • Patient Engagement

Background:

  • Patients increasingly rely on the internet for healthcare provider information.
  • Physicians' online visibility is often limited to rating sites if they lack personal online profiles.
  • The shift in information sources significantly impacts medical practice visibility and patient acquisition.

Purpose of the Study:

  • To explore the impact of online presence on medical practices.
  • To guide physicians in establishing and managing their social media footprint.
  • To highlight the importance of online reputation management for healthcare providers.

Main Methods:

  • Analysis of patient information-seeking behaviors.
  • Discussion of strategies for building a social media presence.

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  • Inclusion of a physician's personal experience with online reputation.

    • Main Results:

    • Online searches are now a primary source for patients seeking doctors.
    • A lack of personal online presence leads to reliance on third-party rating sites.
    • Proactive online reputation management can benefit medical practices.

    Conclusions:

    • Physicians must actively manage their online reputation to influence patient perception.
    • Developing a social media footprint is essential for modern medical practices.
    • Understanding and leveraging online visibility is critical for future practice success.