Related Experiment Video
Updated: May 5, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
The recreational value of different winter conditions in Oslo forests: a choice experiment
1CICERO - Center for International Climate and Environmental Research - Oslo, P.B. 1129 Blindern, 0318, Oslo, Norway.
Abstract:
Cross-country skiing is important to many Norwegians as exercise and recreation during winter. The most heavily used areas for cross-country skiing are the forests near the capital city Oslo. Here, observed and predicted climate change lead to reduced snow days. A choice experiment estimates forest users' willingness to pay (WTP) for trips to the forest under different conditions: skiing conditions, bare ground, and wet snow not suitable for skiing. Snow conditions correlate with the highest WTP per trip, while the WTP for trips under bare conditions and wet snow is, respectively, 40 and 77% less. Expressed in terms of distance, the analysis indicates that the maximum willingness to travel (WTT) for the average trip is 45 km (each direction) for snow, 23 km for bare ground, while not significantly different from zero for wet snow. The large difference in value across different conditions suggests that climate change may reduce the recreational value for forest users considerably.
Related Concept Videos
Optimal Foraging
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
Randomized Experiments
Simple randomization
Simple...
Experimental Designs
Naturalistic Observations
Factorial Design

