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Updated: May 5, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

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[Combined behavioural and neuroscientific insights can improve anti-tobacco strategies]

Alice Soriano1, Dorothée Rieu, Olivier Oullier

  • 1Laboratoire de psychologie cognitive (UMR 7290), Fédération de recherche comportement cerveau cognition (FR 3512), Aix-Marseille université et CNRS, 3, place Victor Hugo, 13331 Marseille Cedex 3, France - Mediamento, Institut d'études cognitives des médias et de la publicité, Paris, France.

Medecine Sciences : M/S
|November 28, 2013
PubMed

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