Related Experiment Video
Updated: May 5, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Monotonous tasks require self-control because they interfere with endogenous reward
1School of Economics, University of Cape Town, Rondebosch 7701, South Africa; and U.S. Department of Veterans Affairs, Coatesville, PA 19320. George.Ainslie@va.gov www.picoeconomics.org.
Abstract:
Self-control is a necessary component of subjective effort, but it depends only on farsighted motivation, with no additional, depletable resource. The aversiveness of boring tasks probably comes from their interference with endogenous reward, a new and potentially controversial concept. The self-control needed to stick with any kind of aversive experience increases as the values of the competing motives draw closer together.
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