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Updated: May 4, 2026

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
Discounting of food, sex, and money
Daniel D Holt1, Matthew H Newquist, Rochelle R Smits
1University of Wisconsin-Eau Claire, Eau Claire, USA, holtdd@jmu.edu.
Abstract:
Discounting is a useful framework for understanding choice involving a range of delayed and probabilistic outcomes (e.g., money, food, drugs), but relatively few studies have examined how people discount other commodities (e.g., entertainment, sex). Using a novel discounting task, where the length of a line represented the value of an outcome and was adjusted using a staircase procedure, we replicated previous findings showing that individuals discount delayed and probabilistic outcomes in a manner well described by a hyperbola-like function. In addition, we found strong positive correlations between discounting rates of delayed, but not probabilistic, outcomes. This suggests that discounting of delayed outcomes may be relatively predictable across outcome types but that discounting of probabilistic outcomes may depend more on specific contexts. The generality of delay discounting and potential context dependence of probability discounting may provide important information regarding factors contributing to choice behavior.
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