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Related Experiment Video

Updated: May 3, 2026

Fat Preference: A Novel Model of Eating Behavior in Rats

Fat Preference: A Novel Model of Eating Behavior in Rats

Published on: June 27, 2014

Changing fit and fat bias using an implicit retraining task.

Tanya R Berry¹, Iman Elfeddali, Hein de Vries

¹a Faculty of Physical Education and Recreation , University of Alberta , Edmonton , Canada.

Psychology & Health

|January 23, 2014

Summary

This summary is machine-generated.

This study shows that pairing images of active obese individuals with positive terms can improve perceptions of their fitness. It also found that associating normal-weight sedentary individuals with negative sedentary terms can decrease perceptions of their fitness.

Keywords:

antifat bias attentional retraining physical activity questionnaire development sedentary lifestyle

Related Experiment Videos

Last Updated: May 3, 2026

Fat Preference: A Novel Model of Eating Behavior in Rats

Fat Preference: A Novel Model of Eating Behavior in Rats

Published on: June 27, 2014

Area of Science:

Psychology
Public Health
Exercise Science

Background:

Societal biases often link body weight with fitness levels, leading to inaccurate perceptions.
Implicit and explicit biases can influence how individuals with different body types are viewed in relation to physical activity and health.

Purpose of the Study:

To investigate methods for altering explicit and implicit biases concerning body weight and fitness.
To promote the perception of active obese individuals as fit and sedentary normal-weight individuals as less fit.

Main Methods:

Developed a questionnaire to measure perceptions of active obese and sedentary normal-weight individuals.
Employed a modified visual probe task to retrain perceptions.
Measured explicit bias via questionnaire and implicit bias through response times on the visual probe task.

Main Results:

The questionnaire reliably assessed 'fitness and fatness' perceptions.
Explicit bias was altered: active obese individuals were rated fitter when paired with positive activity words.
Sedentary normal-weight individuals were rated less fit when paired with negative sedentary words.
No significant changes were observed in implicit bias.

Conclusions:

Explicit bias regarding body weight and fitness can be modified through targeted word-image pairings.
Associating active obese individuals with positive health-related terms enhances their perceived fitness.
Promoting physical activity should include diverse body representations to challenge weight-based stereotypes.