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Electronic surveys: how to maximise success
Joanne McPeake1, Meghan Bateson, Anna O'Neill
1Critical care, Glasgow Royal Infirmary, Nursing and Health Care School, University of Glasgow, College of Medical, Veterinary and Life Sciences, University of Glasgow.
Nurse Researcher
|January 28, 2014
Summary
Electronic surveys offer cost and analysis benefits in healthcare research. Simple strategies like personalization and clear communication can significantly improve response rates and minimize bias.
Area of Science:
- Healthcare research methodology
- Survey design and distribution
Background:
- Electronic surveys are increasingly used in healthcare research.
- Published research indicates lower response rates for electronic surveys compared to traditional methods like postal or telephone surveys.
Purpose of the Study:
- To share experiences in developing and distributing a UK-wide electronic survey.
- To discuss the evolution of electronic surveys in healthcare research.
- To present techniques for improving electronic survey response rates.
Main Methods:
- This paper is based on the researchers' practical experience.
- It functions as a methodology paper, discussing survey development and distribution.
Main Results:
- Electronic surveys provide advantages such as reduced cost and simplified data analysis.
- Potential drawbacks include selection bias and lower response rates.
- Specific strategies can effectively enhance response rates.
Conclusions:
- Researchers can implement strategies like personalized emails, clear survey length information, and multiple reminders to boost electronic survey participation.
- Careful consideration of techniques to maximize response rates and minimize selection bias is crucial for leveraging the benefits of electronic surveys.
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