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Updated: May 3, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
A Ogawa1, T Onozaki2, T Mizuno3
1Laboratory for Symbolic Cognitive Development, RIKEN Brain Science Institute, 2-1 Hirosawa, Wako-shi, Saitama 351-0198, Japan.
Economic bubbles emerge when traders abandon rational expectations. Brain imaging reveals distinct neural networks, including the dorsolateral prefrontal cortex (DLPFC) and inferior parietal lobule (IPL), active during speculative trading, potentially explaining bubble formation and market busts.
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