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Wildlife disease and risk perception.

Shauna L Hanisch-Kirkbride¹, Shawn J Riley, Meredith L Gore

¹1 Michigan State University, Department of Fisheries and Wildlife, 13 Natural Resources, 480 Wilson Road, East Lansing, Michigan 48824, USA.

Journal of Wildlife Diseases

|February 8, 2014

Summary

Public perception of wildlife disease risks, like rabies and West Nile virus, influences management support. Higher risk perception correlates with greater agreement on wildlife disease management strategies.

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Area of Science:

Wildlife disease ecology
Public health communication
Risk perception studies

Background:

Risk perception significantly impacts wildlife management, especially concerning zoonotic diseases.
Understanding public perception is crucial for effective communication and support of wildlife disease management strategies.

Purpose of the Study:

To assess public perception of zoonotic disease risks (rabies, plague, West Nile virus).
To identify sociodemographic and psychologic factors influencing these perceptions.
To examine the link between risk perception and acceptance of wildlife disease management practices.

Main Methods:

A self-administered questionnaire was mailed to a stratified random sample of 901 individuals across the continental United States.
Risk perception was measured using an index of severity, susceptibility, and dread.
Sociodemographic data and psychological factors were collected to analyze underlying influences.

Main Results:

Rabies and West Nile virus elicited higher risk perceptions than plague.
Key factors influencing risk perception included gender, education, prior disease exposure, and health concerns.
Stronger risk perception was positively associated with greater agreement with wildlife disease management practices.

Conclusions:

Public concern for wildlife health and vulnerability to zoonotic diseases is significant.
Communication strategies emphasizing harm to wildlife and One Health principles may increase stakeholder engagement.
Tailoring messages based on identified sociodemographic and psychologic factors can enhance public understanding and support for wildlife disease management.