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Developing an exchange strategy
Andrew S Cohen1, Charles Kim2, Jason O'Riordan2
1Kaufman Hall & Associates, New York, NY, USA. acohen@kaufmanhall.com
Abstract:
Developing a health insurance exchange strategy begins with: Understanding how both the public and private exchanges work. Conducting a thorough analysis to quantify how exchanges will affect the organization's current and future patient populations and revenue base. Determining when to participate in the exchanges, keeping in mind current market position as well as competitors' actions.
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