Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

The Availability Heuristic

The Availability Heuristic

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve problems. Different types of heuristics are used in different types of situations, and the impulse to use a heuristic occurs when one of five conditions is met (Pratkanis, 1989):

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

Correction: Maurer et al. Gut Microbial Disruption in Critically Ill Patients with COVID-19-Associated Pulmonary Aspergillosis. <i>J. Fungi</i> 2022, <i>8</i>, 1265.

Journal of fungi (Basel, Switzerland)·2026

Same author

Correction to: Systematic Evaluation of Clinical, Nutritional, and Fecal Microbial Factors for Their Association With Colorectal Polyps.

Clinical and translational gastroenterology·2026

Same author

Extrinsic lipids are absorbed and accumulate in colorectal cancer.

Gut·2026

Same author

Development of a High-Throughput UHPLC-DMS-MS/MS Method for Targeted Quantitation of Pertinent Phospholipid Classes in Colon Cancer.

Molecules (Basel, Switzerland)·2026

Same author

Activated ATF6α is a hepatic tumour driver restricting immunosurveillance.

Nature·2026

Same author

Kupffer Cell-Derived Tnf Triggers Cholangiocellular Tumorigenesis through JNK due to Chronic Mitochondrial Dysfunction and ROS.

Cancer cell·2026

Same journal

SARS bereits besiegt?

Pharmazie in unserer Zeit·2020

Same journal

Veranstaltungskalender der DPhG.

Pharmazie in unserer Zeit·2020

Same journal

Fragebogen zur PharmuZ "Arzneimittel gegen Tropenkrankheiten II".

Pharmazie in unserer Zeit·2020

Same journal

Innovationen verbessern Lebensqualität von Patienten mit Hämophilie A.

Pharmazie in unserer Zeit·2020

Same journal

Arzt und Apotheker - vertrauensvolle Partner oder feindliche Brüder?

Pharmazie in unserer Zeit·2020

Same journal

Zytostatika aus dem Meer.

Pharmazie in unserer Zeit·2020

See all related articles

Search research articles

Related Experiment Video

Updated: May 3, 2026

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

Published on: November 15, 2013

[Not Available]

Marie-Anne von Schillde¹, Dirk Haller

¹Technische Universität München, Lehrstuhl für Biofunktionalität der Lebensmittel - Wissenschaftszentrum Weihenstephan, Gregor-Mendel-Straße 2, 85350 Freising-Weihenstephan.

Pharmazie in Unserer Zeit

|February 14, 2014

Summary

No abstract available in PubMed .

More Related Videos

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Published on: November 1, 2012

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

Published on: December 28, 2016

Related Experiment Videos

Last Updated: May 3, 2026

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

High-throughput Fluorometric Measurement of Potential Soil Extracellular Enzyme Activities

Published on: November 15, 2013

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Ex Vivo Assessment of Contractility, Fatigability and Alternans in Isolated Skeletal Muscles

Published on: November 1, 2012

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

A Submerged Filter Paper Sandwich for Long-term Ex Ovo Time-lapse Imaging of Early Chick Embryos

Published on: December 28, 2016