Brain Imaging
Reason and Intuition
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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Sarah M Helfinstein1, Tom Schonberg, Eliza Congdon
1Imaging Research Center, and Departments of Psychology and Neuroscience, University of Texas at Austin, Austin, TX 78712.
Brain activity patterns can predict future risky decisions. This suggests that risk-taking may stem from failures in control systems needed for safe choices.
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