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Persuasive performance feedback: the effect of framing on self-efficacy
Eun Kyoung Choe1, Bongshin Lee2, Sean Munson1
1University of Washington, Seattle, WA;
AMIA ... Annual Symposium Proceedings. AMIA Symposium
|February 20, 2014
Summary
Framing performance feedback in self-monitoring technologies matters. Presenting progress as "achieved" rather than "remaining" boosts users' confidence in their ability to adopt healthy behaviors.
Area of Science:
- Behavioral Science
- Human-Computer Interaction
- Health Technology
Background:
- Self-monitoring technologies are increasingly used to promote healthy behaviors.
- Effective real-time feedback is crucial, but the impact of feedback framing is understudied.
- Understanding framing effects can enhance the persuasive power of these technologies.
Purpose of the Study:
- To investigate how different framing strategies influence self-efficacy in users of self-monitoring technologies.
- To identify optimal feedback designs for encouraging healthy behavior change.
- To provide empirical guidance for designing more effective persuasive technologies.
Main Methods:
- An online experiment was conducted to test the effects of performance feedback framing.
- Three framing variables were manipulated: valence (achieved vs. remaining), presentation (text vs. visual), and data unit (raw vs. percentage).
- Self-efficacy was measured as the primary outcome variable.
Main Results:
- Feedback framed using 'achieved' goals significantly increased users' perception of their performance capabilities.
- The study identified specific framing techniques that enhance the persuasive impact of performance feedback.
- No significant effects were found for presentation type or data unit framing.
Conclusions:
- The valence of performance feedback, specifically framing progress as 'achieved,' is a key factor in enhancing user self-efficacy.
- Designers of self-monitoring technologies can leverage 'achieved' framing to create more influential feedback.
- This research offers practical insights for developing persuasive health technologies that effectively promote behavior change.
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