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Presenting quality data to vulnerable groups: charts, summaries or behavioral economic nudges?
Brian Elbel1, Colleen Gillespie2, Maria C Raven3
1Associate Professor of Population Health and Health Policy, Department of Population Health, NYU School of Medicine and Wagner School of Public Service, New York University, USA brian.elbel@nyumc.org.
Journal of Health Services Research & Policy
|February 26, 2014
Summary
Behavioral economics nudges simplify health care choices for consumers. Most participants accepted the nudged health center, indicating acceptance of these decision-making aids.
Area of Science:
- Health services research
- Behavioral economics
- Consumer decision-making
Background:
- Facilitating active consumer choice in healthcare is crucial.
- Limited understanding exists on optimizing this process, especially for vulnerable populations.
- Behavioral economics offers potential strategies through 'nudges'.
Purpose of the Study:
- To assess methods for improving the health care choice process for vulnerable consumers.
- To test the efficacy of behavioral economics 'nudges' in simplifying choices.
- To evaluate consumer acceptance of nudged health care decisions.
Main Methods:
- A hypothetical choice experiment was conducted.
- Subjects were randomized into five conditions presenting health center information differently.
- Methods included graphical charts, written summaries, and behavioral economics 'nudges'.
Main Results:
- Consumer choice was significantly influenced by the information presentation method.
- The majority of consumers accepted the health center recommended by the 'nudge'.
- This suggests nudges can simplify complex health care decisions.
Conclusions:
- Consumers are receptive to choices guided by behavioral economics principles.
- Nudges show promise as a tool to aid patient choice in healthcare settings.
- Further research should explore the role of nudges in patient decision-making.
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